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Название отчёта: Bank cards and bank cards market– 2014 (артикул: 22094 15751)
Дата выхода: 27 Октября 2014
География: Россия
Период: 2014г.
Количество страниц: 156
Язык отчёта: Английский
Стоимость: 78 525 руб.
Способ предоставления: электронный
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Полное описание отчёта

RESEARCH METHODOLOGY

 

Subject of research:

 

BANK CARD MARKET 

 

Purpose of research:

 

ASSESSMENT OF SITUATION ON THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2015-2016  

 

Regions of research:

 

WORLD, RUSSIA, REGIONS OF RF

 

 

 

Main blocks of research:

 

WORLD MARKET OF BANK CARDS

 

EMISSION OF BANK CARDS IN RUSSIA

 

OPERATIONS WITH BANK CARDS

 

STRUCTURE OF BANK OPERATIONS WITH BANK CARDS

 

CREDIT CARDS MARKET

 

LARGEST COMPANIES ON THE MARKET

 

TRENDS ON THE BANK CARD MARKET

 

TYPES OF CARDS AND CONDITIONS OF THEIR SERVICE

 

SERVICE CONSUMERS

 

STATE REGULATIONS

 

FACTORS INFLUENCING THE MARKET

 

FORECAST OF BANK CARD MARKET DEVELOPMENT FOR 2015-2016

 

 

 

Information sources used:

 

Federal State Statistics Service

 

Ministry of economic development of RF 

 

Federal Customs Service

 

Federal Tax Service

 

Field expert evaluations

 

Retail sales reports

 

Materials of the field's main players

 

Field print and electronic publications

 

The research contains 39 schedules, 38 diagrams, 20 tables.

 

EXTRACTS FROM RESEARCH

 

CHAPTER 4. ISSUANCE OF BANK CARDS IN RUSSIA

 

Russian market of plastic cards has become more available for customers during the recent years and the related bank services and offers are more versatile. If most of customers used that card before only for getting salary, now it is being perceived as convenient and reliable means of payment.

 

According to the data as of January 1, 2014, more than 217 mln. plastic bank cards have been issued for the previous year.

 

Active growth in card issuance surplus was observed in the period from 2009-2012, the growth by more than 13%  towards the previous years has been fixed compared to 2012.

 

CHAPTER 5. OPERATIONS WITH BANK CARDS

 

In recent years  number and volume of operations with bank cards increased significantly. Number of operations with bank cards during 2008-2013 increased more than *** times. Compared to 2008 (*** mln operations), in 2011 number of operations increased almost twice (up to *** mln operations). Further growth was natural, and in 2013 the level of *** mln operations was reached.

 

Among the largest regions by number of operations made with bank cards in 2013 the least increase was marked in St. Petersburg – 18,4% compared to 2012. The greatest growth was marked in Rostov Region – ***%. In remaining regions the increase of operations number compared to the previous year was equal to **%.

 

CHAPTER 6. STRUCTURE OF OPERATIONS WITH BANK CARDS

 

Structure of operations made on the territory of Russia, with use of payment cards changes significantly. Payment of goods and services by cash cards becomes  more popular from year to year, payment on them happens even more often, and volume of payments by this payment method grows, and the average amount of operations decreases. Cash withdrawal, in turn, stops being an indispensable condition before any purchase.

 

In 2013 about 95% of the Russian market was controlled by the international payment systems.  Other payment systems had about 5% of operations volume.

 

CHAPTER 8. LARGEST COMPANIES ON THE MARKET

According to the Central Bank as of January 1, 2014, in Russia 641 credit organizations were engaged in issue and/or acquiring of plastic cards. Thus this parameter, unlike quantity of cards in circulation, did not grow, and, on the contrary, decreased a little from year to year. It is connected to toughening of requirements to banks from the state, in particular, to the increase in the minimum bank capital since January 1, 2012 to 180 mln rubles. Earlier the increase was marked in January, 2010 to 90 mln rubles, and the following mark -January, 2015 – to ** mln rubles. From 2007 to 2013 number of credit organizations in Russia decreased by 19%. Number of banks, working with cash cards, during this period reduced by **%. On the diagram the trend to decrease of total number of issuers and acquirers of payment cards in the Russian Federation is visually presented.

Подробное оглавление/содержание отчёта

    RESEARCH METHODOLOGY

     

    LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

     

    1.      GENERAL ECONOMIC SITUATION IN RUSSIA

     

    1.1.     Population of Russia

     

    Number of population

     

    Largest cities

     

    Social standards of living dynamics

     

    Economic activity

     

    1.2.     Economic situation

     

    Dynamics of economy development

     

    Stability of the state budget

     

    1.3.     Special economic zones

     

    1.4.     Business activity development in Russia

     

    1.5.     Investment potential

     

    Russia in general

     

    Regions

     

    1.6.     Position of Russia in the world

     

    Share of the Russian Federation in the world population

     

    2.      SUBJECT OF RESEARCH

     

    2.1.     History of bank cards

     

    2.2.     Types and classifications of cards

     

    3.      WORLD MARKET OF BANK CARDS

     

    3.1.     Number of cards in circulation

     

    3.2.     Issuance structure by types

     

    3.3.     Payments structure by card types

     

    3.4.     Geography

     

    3.5.     Per capita number of cards

     

    3.6.     State regulations

     

    3.7.     Trends

     

    4.      ISSUANCE OF BANK CARDS IN RUSSIA

     

    4.1.     Dynamics by years

     

    4.2.     Types of bank cards

     

    Structure of card issuance by types

     

    Structure by payment systems

     

    5.      OPERATIONS WITH BANK CARDS

     

    5.1.     Dynamics of operation volume by years

     

    5.2.     Dynamics of operations by regions

     

    5.3.     Regional structure of operations

     

    6.      STRUCTURE OF BANK OPERATIONS WITH BANK CARDS

     

    6.1.     By types of operations

     

    6.2.     By types of payment systems

     

    6.3.     Foreign transactions

     

    Structure of spending abroad by types

     

    Regional spending distribution by cards

     

    Gender spending distribution by cards

     

    7.      CREDIT CARDS MARKET

     

    7.1.     Volume of credit cards market

     

    7.2.     Debts on credit cards in Russia

     

    8.      LARGEST COMPANIES ON THE MARKET

     

    8.1.     Largest banks by total volume of cards in the circulation

     

    8.2.     Largest plastic card issuing banks

     

    8.3.     Largest banks by amount of ATMs

     

    9.      TRENDS ON THE BANK CARD MARKET

     

    National payment system and Bank of Russia activity

     

    Trends on Russian credit cards market

     

    Expansion of ATM chain

     

    10.        TYPES OF CARDS AND CONDITIONS OF THEIR SERVICE

     

    10.1.  Development of bank cards of premium and exclusive segment

     

    Premium cards

     

    Exclusive cards

     

    Services with premium cards

     

    10.2.  Co-branding cards

     

    10.3.  Conditions on bank cards

     

    11.        CONSUMERS SERVICE

     

    11.1.  Use of bank cards by individual persons

     

    Cards availability

     

    Use of cards

     

    Satisfaction with cards

     

    11.2.  Use of bank cards by legal persons

     

    12.        STATE REGULATIONS

     

    12.1.  Rules and regulations

     

    12.2.  Security deposit

     

    13.        FACTORS INFLUENCING THE MARKET

     

    14.        FORECAST OF BANK CARD MARKET DEVELOPMENT FOR 2015-2016

     

    ABOUT INTESCO RESEARCH GROUP

Перечень приложений

List of schedules:

 

Schedule 1. Number of population of Russia in 1990, 2000, 2005 and 2008-2013  and forecast for 2014-2016, mln people

 

Schedule 2. Dynamics of number of the population of Russia in three variants of the forecast in 2014-2031, ths people

 

Schedule 3. Dynamics of actual household disposable income of population and annual rate of growth in 2000-2013* and forecast for 2014-2016, %

 

Schedule 4. Dynamics of demographic load coefficient in three forecast variants  in 2014-2031

 

Schedule 5. Dynamics of the number of employed and unemployed people in Russia in 2000-2012 and forecast for 2014-2015, mln people

 

Schedule 6. Dynamics of the share of unemployed in economically active population by federal districts of RF in 2007-2013, %

 

Schedule 7. Dynamics of GDP of Russia in prices of 2008 in 2004-2013 and forecast for  2014-2016, billion rubles

 

Schedule 8. Dynamics of GDP of Russia in actual prices in 2004-2013,  and forecast for 2014-2016, billion rubles

 

Schedule 9. Dynamics of investments into the main capital of RF in 2004-2013 and forecast for 2014-2016, billion rubles

 

Schedule 10 Dynamics of surplus/deficit of consolidated budget of RF in 2006-2013 and forecast for  2014-2016, % to GDP

 

Schedule 11. Dynamics of total external debt of RF and its share in GDP in 2010-2014 (as of January 1) and forecast for 2015-2017, mln dollars

 

Schedule 12. Dynamics of CPI in 2006-2013 ad forecast for  2014-2016, % to the corresponding period of the previous year

 

Schedule 13. Dynamics of investments into special economic zones accrued total  in 2006-2013 (as of 01.10.2013), mln rubles

 

Schedule 14. Number of residents of special economic zones in Russia  in 2006- 2013 (June 2013), people

 

Schedule 15. Dynamics of accumulated foreign investments volume in 2005-2013, billion dollars

 

Schedule 16. Dynamics of population of Russia and world in 2000-2013 and forecast up to 2100, mln people

 

Schedule 17. Share of RF in the world GDP in 2001-2013 and forecast for 2014-2016, %

 

Schedule 18. Forecast of the change of bank cards number in the world from 2012 to 2018, billion units

 

Schedule 19. Number of bank cards by the largest companies in the world in 2012 and forecast for 2017, mln units

 

Schedule 20. Volumes by card units by regions of the world in 2012  and forecast for 2018, billion dollars

 

Schedule 21. Per capita number of cards by countries of Europe in 2012, units

 

Schedule 22. Emission of bank cards and rate of growth in 2007-2013, ths units

 

Schedule 23. Dynamics of number and volume of operations, on the territory of RF and out of its borders using bank cards in 2008-2013

 

Schedule 24. Dynamics of number and volume of operations with goods and services payment, committed by legal persons on the territory of RF and out of its borders using bank cards in 2008-2013, mln units, billion rubles

 

Schedule 25. Dynamics of operations volume in cost terms by the largest regions in 2012-2013, billion rubles

 

Schedule 26. Dynamics of operations number by the largest regions in 2012-2013, mln units

 

Schedule 27. Dynamics of credit cards market in Russia from IV quarter of 2012 to IV quarter of 2013, billion rubles

 

Schedule 28. Change of top-1, top-5 and top-10 shares concentration on credit cards market of Russia in 2012-2013, % of total market volume

 

Schedule 29. Dynamics of issuers and acquirers number of payment cards in Russia  in 2007-2013, units

 

Schedule 30. Dynamics of ATMs number in Russia in 2008-2013, units

 

Schedule 31. The most common reasons of bank cards use rejection in Russia in 2013, %

 

Schedule 32. The most common operations with bank cards in 2013, %

 

Schedule 33. Places of cards use in 2013, % of users

 

Schedule 34. Reasons interfering payments by cards in 2013, % of holders using cards for cash withdrawal

 

Schedule 35. GDP dynamics of Russia in prices of 2008, crude oil prices and exchange-value of ruble in 2004-2013

 

Schedule 36. Dynamics of actual disposable incomes in Russia in 2000-2013*, %

 

Schedule 37. Internal structural subdivisions of Russian banks  as for 1.01.13 and 1.01.14, units

 

Schedule 38. Dynamics of retailing turnover in Russia in 2004-2013, trln rubles

 

Schedule 39. Dynamics of bank cards market in 2008-2013 and forecast for 2014-2016

 

 

 

List of diagrams:

 

Diagram 1. Structure of population of Russia by working age in 2014-2031, % (average forecast variant)

 

Diagram 2. Change of structure of federal budget proceeds in 2009-2013, %

 

Diagram 3. Change of structure of external debt of RF in 2009-2014 (as of January 1), %

 

Diagram 4. Foreign investments accumulated by investing countries in 2013, %

 

Diagram 5. Structure of payment cards volume by types in 2012 and forecast for 2017, %

 

Diagram 6. Structure of payments volume by card types in the world in 2013, %

 

Diagram 7. Change of bank cards structure, emitted by credit organizations, by types in 2008-2013, %

 

Diagram 8. Structure of bank cards, emitted by credit organizations, by types as of 01.01.14, %

 

Diagram 9. Structure of emitted cards by payment systems in 2013*, %

 

Diagram 10. Ratio of operations on cash withdrawal to operations with goods and services payment, on the territory of RF using bank cards in 2008-2013, %

 

Diagram 11. Change of regional structure of operations with cards volume in money terms in 2010-2013, %

 

Diagram 12. Change of regional structure of operations with cards number  in 2010-2013, %

 

Diagram 13. Structure of operations with bank cards volume in money terms by types in largest RF regions in 2013, %

 

Diagram 14. Structure of operations with bank cards number by types in largest RF regions in 2013, %

 

Diagram 15. Structure of bank cards market by aggregate turnover of operations of payment systems in 2013, %

 

Diagram 16. Structure of spending abroad of Russians by bank cards by types in 2012-2013, %

 

Diagram 17. Structure of spending abroad of Russians by place of residence in 2013, %

 

Diagram 18. Relative share of banks, included into top-10 banks by plastic cards emission in I quarter of 2013, %

 

Diagram 19. Structure of respondents by bank cards acquiring and by number of existing bank cards in Russia in 2013, %

 

Diagram 20. Share of Russians owning the bank card in 2010-2013, %

 

Diagram 21. Dependence of card availability and wish to acquire it on the respondent age in Russia in 2013, %

 

Diagram 22. Share of bank cards holders among solvent population (25-55 years) in 2013, %

 

Diagram 23. Bank cards posession and intention of its acquisition depending on education in Russia in 2013, %

 

Diagram 24. Ratio of bank cards holders according to consumer status of the population in 2013, %

 

Diagram 25. Ratio of bank cards holders by type of activity in 2013, %

 

Diagram 26. Ratio of bank cards availability among RF citizens by federal districts in Russia in 2013, %

 

Diagram 27. Ratio of bank cards holders compared to the place of residence in 2013, %

 

Diagram 28. Structure of bank cards use by Russian citizens abroad in 2013, %

 

Diagram 29. Preferred methods of payments for goods and services in 2010-2013, %

 

Diagram 30. Share of card-holders, using them for cash withdrawal only, in 2010 and in 2013, %

 

Diagram 31. Ratio of bank cards use by Russians by federal districts in Russia in 2013, %

 

Diagram 32. Activity of cards use in 2013, % of holders

 

Diagram 33. Satisfaction of the respondents with characteristics of bank cards use in Russia in 2013, %

 

Diagram 34. Awareness of bank cards holders about cost of card service and fees size in Russia in 2012, %

 

Diagram 35. Awareness of respondents about fraud cases while bank cards use in Russia in 2013, %

 

Diagram 36. Share of cards in internet-purchases payments in 2013, %

 

Diagram 37. Dynamics of foreign citizens entrance to Russia in 2009-2013, people

 

Diagram 38. Dynamics of Russian citizens trips abroad in 2009-2013, mln people

 

 

 

List of tables:

 

Table 1. Population number of the largest cities of Russia according to All-Russian census of 2002 and 2010 and as for January 1, 2013, ths people

 

Table 2. Number of small enterprises (without micro-enterprises) by branches in Russia  in 2009-September 2013

 

Table 3. Parameters during 2012-2013 of three leading countries gained the success in branches being the subject of the rating «Doing Business 2014»

 

Table 4. Distribution of Russian regions by rating of investment climate in 2012-2013

 

Table 5. Dynamics of accumulated foreign investments volume in TOP-15 regions  in 2005-2013, mln dollars

 

Table 6. Bank cards emission by types in 2007- 2013, ths units

 

Table 7. Number and volume of operations, on the territory of RF and out of its borders using bank cards, emitted by credit organizations, by types of clients and use purposes in 2008-2013

 

Table 8. Dynamics of operations volume, committed with use of payment cards, in cost terms by RF regions in 2010-2013, billion rubles

 

Table 9. Volume of operations, committed with use of payment cards, in cost terms by federal districts and entities of the federation, volume share of operations with goods and services payment in 2013, billion rubles

 

Table 10. Dynamics of operations number, committed with use of payment cards by RF regions in 2010-2013, mln units

 

Table 11. Number of operations, committed with use of payment cards, by federal districts and entities of the federation, volume share of operations with goods and services payment in 2013, mln units

 

Table 12. Volumes of operations with bank cards in money and quantity terms in 2008- 2013

 

Table 13. Volume, market share and dynamics of credit cards portfolio volumes of the top-10 Banks of Russia in 2012-2013

 

Table 14. Rating of top-30 banks of Russia by volume of debt portfolio on bank cards, and rate of portfoli growth from I half of 2012 until I half of 2013

 

Table 15. Largest banks by number of plastic cards in circulation as of July 1, 2012-2013, units

 

Table 16. Rating of banks by plastic cards emission, share of new cards in total emission in 2013, units

 

Table 17. Rating of banks by number of own ATMs as of July 1, 2013, units

 

Table 18. Characteristics of premium cards of the main payment systems in the world as of May 2014

 

Table 19. Comparison of credit cards by conditions of issuane and use on the example Of Standard and Gold Visa and MasterCard cards in top-20 banks by number of circulating cards in rubles as for 15.05.14

 

Table 20. Partners of banks, included into top-20 by number of circulating cards, as for 15.05.2014


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Данный отчет содержит маркетинговый план электронной платежной системы. Была определена стратегия выхода на рынок и дальнейшего поведения на нем. Также был разработан комплекс маркетинга для данного продукта. В итоге был составлен бюджет маркетинга. Выдержки из текста: … Вторая волна рекламы – информирование о ряде дополнительных и выгодных возможностях в ПС. Широкое информирование потенциальных клиентов о возможностях и удобстве использования новой ЭПС, ее преимуществах. … Основные пользователи услуг ЭПС будут регионально размещены так: Россия – преимущественно ххх и ххх обл., ххх и ххх обл. – ≈ ххх %; … Формирование бонусных программ для постоянных пользователей ПС – начисление % на остаток средств в кошельке. … Для ценообразования будут использоваться данные кривой спроса (анализ чувствительности объема сбыта при изменениях цены). Методики ценообразования: по методу рентабельности будущих инвестиций, удельной цены.
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